This months donation went to the American Red Cross to aid in the relief efforts for Japan - a total of $105.80 was donated today. Thank you to everyone that helped me reach this goal through your purchases.
The backstory ...
What an exciting month it's been! It started with a revamp of the shop to make it more streamlined and focused. That led to a massive 40% off clearance sale of the all the bags that didn't fit the intention to be a shop known for beautiful, eco-friendly bags, purses and greeting cards. I was feeling really good about the changes, and fascinated to see what would happen through the rest of the month.
Then, devasting news came of the earthquake and tsunami in Japan. Wanting so desperately to help, I spent the following weekend talking in the forums with other Etsians as to how we could all group together to raise the most money for donation. Having been told from Etsy Admin that we had to operate independently in order to stay within their rules, I continued to change my listings to draw attention to the fact I was donating my net profits for March to the American Red Cross to aid in the relief efforts, and then started to promote heavily. The result was the busiest month I've had! I sold a lot of bags and was enjoying watching the donation total slowly climb. Every sale but one was for an item in the sale, so my net profit was small for each item, and while it took a while, I eventually surpassed my $100 target! I had intended to donate the net profits for March, but chose to also donate the gross profits where I could to maximize this total.
The backstory ...
What an exciting month it's been! It started with a revamp of the shop to make it more streamlined and focused. That led to a massive 40% off clearance sale of the all the bags that didn't fit the intention to be a shop known for beautiful, eco-friendly bags, purses and greeting cards. I was feeling really good about the changes, and fascinated to see what would happen through the rest of the month.
Then, devasting news came of the earthquake and tsunami in Japan. Wanting so desperately to help, I spent the following weekend talking in the forums with other Etsians as to how we could all group together to raise the most money for donation. Having been told from Etsy Admin that we had to operate independently in order to stay within their rules, I continued to change my listings to draw attention to the fact I was donating my net profits for March to the American Red Cross to aid in the relief efforts, and then started to promote heavily. The result was the busiest month I've had! I sold a lot of bags and was enjoying watching the donation total slowly climb. Every sale but one was for an item in the sale, so my net profit was small for each item, and while it took a while, I eventually surpassed my $100 target! I had intended to donate the net profits for March, but chose to also donate the gross profits where I could to maximize this total.
Thank you so much to everyone that supported my shop and my efforts this month. I am SO grateful to each of you :)
